Skip to main content

UNBIS Thesaurus

Search from vocabulary

Content language

Concept information

Preferred term

DIRECT MARKETING  

Broader concept

Related concepts

Note

  • First sentence of SN from Direct Marketing Association. S from TR.

Scope note

  • Interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location. Includes direct mail advertising, mail order businesses, telemarketing, home shopping services, etc.

Identifier

  • https://lib-thesaurus.un.org/LIB/DHLUNBISThesaurus.nsf/fee3fb01c865ac5d85256cf400648b1f/ce33a0ca7ea4bfc085256aa0006005a9
  • T0009154

In other languages

  • التسويق المباشر

    Arabic

  • 直接销售

    Chinese

  • COMMERCIALISATION DIRECTE

    French

  • MARKETING DIRECT
  • VENTE DIRECTE
  • Прямой маркетинг

    Russian

  • COMERCIALIZACION DIRECTA

    Spanish

URI

http://metadata.un.org/thesaurus/1001675

Download this concept:

RDF/XML TURTLE JSON-LD